Cake shops cuts food waste
London cake shop Konditor & Cook is extending its partnership with food waste app Too Good To Go, to help eliminate all of the boutique cake chain’s food waste. With cake being one of the top 10 most wasted foods in the UK, the partnership will help Konditor & Cook’s customers use bakes leftover at the end of the day, rather than them being thrown away.
Too Good To Go connects food establishments that have unsold food at the end of the day with hungry consumers, who can save a ‘Magic Bag’ of surplus food from going to waste. Consumers download the Too Good To Go app, search for nearby stores with leftover food, which they can then purchase for a reduced price through the app and collect from the store.
The partnership follows a successful launch which saw Konditor & Cook save over 4,700 portions of baked goods from being thrown away and avoided 8.95 tonnes of CO2 from being produced. The company has always been committed to reducing food waste by donating any leftover food to local food banks and charities, but this partnership supports their mission to eradicate waste completely.
The partnership is running across all five Konditor & Cook shops in London, with the brand’s cakes, desserts and brownies making up their ‘Magic Bags’ depending on what’s not been sold.
Louise Atkinson, head of marketing at Konditor & Cook, said: “At Konditor & Cook we spread joy through cake everyday – this means not only creating delicious cakes with the finest ingredients, but also reducing the amount of food going to waste. Our shops have always strived for this, but by partnering with Too Good To Go we’ve been able to reduce food waste even further. The feedback from customers has been fantastic, and the app has even managed to bring new customers through the door.”
Hayley Conick, UK managing director at Too Good To Go, said: “We’re on a mission to eliminate food waste globally and Konditor & Cook is helping us achieve this one slice of cake at a time. Cutting food waste is not only a win for the planet, but is helping even more Londoners discover Konditor & Cook’s cakes, whilst generating further revenue for its stores.”
