Food Agency helps consumers shift to natural snacking

A new food agency, Nature Shift, intends to bring snacking foods to market to help consumers make the shift to something more natural when looking for a treat.

The company was founded on the premise of the personal requirement to enjoy a treat while avoiding artificial ingredients and shift to something more natural.

Under the ‘Nature Shift’ umbrella its has searched for brands with the clear objective that they must be ethically sourced, plant-based, organic, not contain artificial flavours and colourings and be made with real ingredients. Consumers are snacking more and with 93% of UK adults enjoying a snack and 63% of these snacking at least once a day the requirement for more choice is becoming more prevalent.

The ultimate goal being to help others make the same shift towards a more natural product by representing a range of fun, innovative, good value and great tasting alternatives to classic confectionery.

The first brand to be launched by Nature Shift are the Not Guilty range of sweets that “taste good and do good”. As well as being vegan, organic and gluten-free a percentage of sales goes to charity being a proud member of ‘1% For The Planet’ initiative.

Currently available in four variants: Berry Good (mixed red fruit), Mi Colazon (cola), Be My Love (pomegranate), Lovely Tender (mixed fruit), the sweets have a melt in the mouth texture that is unusual for vegan sweets because of the specific combination of pectin and fruit extracts.

Future developments for Not Guilty include the launch of a sour range in winter.

Not Guilty is expected in stores from May. Sizing and prices are 50g rrp £1.25 and 100g rrp £1.99.

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