B-Better water launches in SIG’s combidome
B-Better, a water start-up brand from Unilever’s Future Platform, is launching a range of water beverages in SIG’s combidome carton bottle, offering all the advantages of an aseptic carton pack and all the benefits of a bottle shape.
SIG’s combidome carton bottle is fully recyclable and provides improved CO2-performance compared to other packaging solutions. B-Better uses combidome, made from FSC-certified paper board with SIGnature packaging material, where the polymers are linked to wood-based renewable materials through mass balancing. This is then lined with an ultra-thin aluminium foil certified to Aluminium Stewardship Initiative (ASI) standard.
Hélène Esser, brand manager Future Platforms and co-founder of B-Better said: “The strong name for our young caring brand says it all – be good to yourself and better for the planet. It was vital that with combidome we found the most sustainable packaging solution for our water products, not just in its unmatched environmental profile, but also its appeal and convenience for the forward thinkers looking for healthy refreshment. Our messages are clearly conveyed at first sight, mirroring B-Better’s strapline ‘It’s a start for less plastic and a better planet’.”
With the best features of both a carton pack and a bottle, combidome is an alternative to single-use plastic bottles.
Martin Herrenbrück, SIG’s president & general manager, Europe said: “Our pioneering co-operation with Unilever’s Future Platform start-up B-Better brand, focuses on our longer terms goals of giving more to society and the environment than we take out and on always acting sustainably and responsibly. Working together we are proud to launch an innovative water range in a game changing packaging solution, that will make a real difference for both consumers and the planet.”
B-Better is a range of 10 water beverages, including still, flavoured and functional, which are enriched with B vitamins. Initial launch of the combidome 750ml carton bottles will be in Belgium, with 1% of revenues going to regional environmental causes.