Herza Schokolade brings colour to ice cream, muesli and snacks

Herza Schokolade has created brightly coloured fruity inclusions made of natural ingredients.

The company is tapping into the trend for colourful, tasty products without artificial additives.

The new fruity summer product range from Herza Schokolade, manufacturers of ice cream, cereal and nut & fruit snacks can give their products fresh, fruity accents.

Herza product developer Bodil Reimers said: “In addition to the classic flavours like vanilla, chocolate and strawberry, demand is rising for more unique products and more variety. It’s not just the flavour that counts – it’s also the look. Colourful highlights without artificial additives are what customers want.”

Herza’s new fruity bits are based on cocoa butter, whole milk powder and sugar mass, similar to white chocolate. The colours come from concentrates of fruits and plants, for example safflower, blackcurrant, sweet potato, cherry and spirulina. The flavours come from natural flavourings, essential oils and fruit powders of lime, orange, lemon and strawberry.

The result is colourful bits, pieces and squares in unusual flavours. The yellow “lemon curd” bits and light green, “lime cheesecake” pieces have a tart note that is perfect for ice cream. The orange chopped pieces in “waffle crunch” and “orange oil” varieties fit with summery fruit and nut snack mixes, or with muesli. The big, even squares in pink with “strawberry cream” flavour are suitable muesli and other cereal mixes.

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