Activia launches live culture smoothies
Danone is adding to its Activia portfolio in the UK with a new range of bottled Live Culture Smoothies.
The drink comes in two flavours: orange fruits and vegetables with Activia yogurt, mango, peach, carrot, date and linseed; and red fruits and vegetables with Activia yogurt, strawberry, blueberry, beetroot, pomegranate, persimmon and chia seeds.
Each bottle contains live probiotic cultures, provides a source of protein, calcium and fibre, contains no added sugar, and counts towards one of your 5-a-day.
“With 30 years of experience, and our passion for happy guts, we’re really excited to launch our new Live Culture Smoothies, which contain all the goodness of our Activia yogurt along with a delicious portion of fruit and veg,” said Ben Kind, Activia brand manager. “We are continually adapting our range of fermented products to ensure that we are meeting evolving consumer demands.
“We know that younger consumers in particular want both nutrition and convenience, rather than having to choose between one or the other,” said Kind. “Our Live Culture Smoothies will launch in a convenient bottle format, ensuring that this delicious and nutritious product can be enjoyed on the go.”