PEP Kitchen expands vegan offering with new announcements

PEP Kitchen launched nationwide delivery of its street food inspired vegan frozen ready meals earlier in 2020, just as the Covid-19 pandemic hit the UK. Despite these unexpected and difficult circumstances, the entrepreneurial team of two behind the brand, Joe Coulter and Ben MacAndrews, have not let this hold them back and now have a series of new announcements to make as they enter their third quarter of trading.

The first announcement is a selection of two-person dishes to add to the seven strong range of single serve meals. According to the brand, PEP’s ‘for two’ dishes provide great value per head combined with simple easy to cook sides at home. Offering two person portions of ready cooked rice, the meals are accessible within a few clicks of a button and ready to eat in as little as ten minutes.

Secondly, on recognising that for some a lack the confidence to cook from scratch might not mean a lack of desire to get into the kitchen, PEP has introduced a new meal kit concept.

The first meal kit to launch, with more in the pipeline, is PEP’s Vegan Curry Feast with DIY Roti Kit. The kit combines three curries which are ready to heat and eat, while individuals can “get stuck in” by trying their hand at making the accompanying Roti’s. Kits come with the frozen microwavable curries, rice portioned and ready to cook, ingredients and instructions on how to make the roti breads and a jar of Geeta’s Mango and Chilli Chutney.

The chutney included within the feasting box also marks a third new expansion for the PEP team. Having upgraded its website, allowing for a more user-friendly experience and greater flexibility in ordering options, PEP has now incorporated a selection of carefully curated extras, available via the web shop, chosen to perfectly compliment the range of meals created by PEP.

Eventually the PEP team hope is this will mean ordering from the website can be a real “one-stop shop” for delicious and convenient vegan products. They are currently offering condiments from Geeta’s and Happy Eating House, as well as some store cupboard staples like rice, but the team reportedly hope to grow this selection over time with the edition of more like-minded brands.

Co-founder Joe Coulter said: “Having launched PEP just as COVID hit the UK we might not have made life easy for ourselves, but we are determined to make it work! The concept of PEP Kitchen is one we believe in deeply and we’ve been listening to feedback to ensure our offer is the best it can be and fits our consumers’ needs and wants.”

Ben MacAndrews added: “We want to encourage more people to give vegan food and eating a go and hope that by curating a selection of delicious options, all available in one place within a few clicks, people will be encouraged to try PEP in a way that suits them, their family and their lifestyle.”

For more information, visit: www.pepkitchen.co.uk.