Molson Coors launches new Blue Moon Mango Wheat into UK off-trade
Molson Coors Beverage Company has launched Blue Moon Mango Wheat beer into the UK off-trade following its resounding success in the US market.
The craft beer segment is predicted to grow in volume and value over the next five years, and the latest addition to the Blue Moon family, which includes Blue Moon Belgian White, will further tap into the growing demand for exciting new flavours and more premium beer options.
With an ABV of 5.4% and a cloudy, yellow-orange coloured ale with a rich white head, Blue Moon Mango Wheat’s ripe mango flavour and aroma is balanced with a light biscuit maltiness and hints of honey. The new variant reportedly has a sweet, tropical taste inspired by freshly cut mangoes enjoyed on the beaches of Puerto Vallarta, Mazatlán and Cancún in Mexico.
Currently available on Amazon in 12x330ml, Blue Moon Mango Wheat will launch in Tesco stores nationwide from September, with plans to further rollout the brand across the UK off-trade. As part of its long-term strategy, Molson Coors also plans to take the brand to the on-trade in 2021.
Charlotte Revill, Blue Moon brand manager at Molson Coors, said: “Blue Moon is a market leader in the wheat beer category, and we’re seeing the popularity of this segment of the market continue to increase as consumers look for exciting new flavours, which have a more premium, craft feel.
“We expect its fruity, mango taste to prove extremely popular with existing and new customers alike, as it provides a clear point of difference from anything else on the market. We are always looking for ways to evolve our portfolio to tap into consumer trends, and we believe this new variant ticks all of these boxes – we look forward to seeing it on shelves, and eventually behind bars, across the UK.”