A local story from giant Tesco

Acting globally and thinking locally has become a trademark of the largest super-market of the UK.

The slogan ‘Great food, locally produced’ has become a showcase mission for the group as the store highlights innovative new suppliers across the counties. With the Meet the Buyer events it has opened up the trading pattern for smaller producers as consumers are demanding to know where their food is produced and the request for local sourcing is becoming greater.

Tesco has locally based product teams comprising buyers, technical managers and marketing managers who have built up a network of regional offices.“The team helps producers meet the exacting standards of excellence and quality, says the company.“They fulfil a second role as mentor and consultant, supporting suppliers and helping them grow their businesses. The approach is vital in bringing on our small and new suppliers who welcome our help with labelling and packaging.

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