Sprite causes a stir with stevia
Coca-Cola Enterprises (CCE) has revealed that it is to use stevia in its Sprite drink as part of an ongoing effort to cut calories in its soft drinks range.
The reformulation means 30 per cent fewer calories and has, says the company, ‘tested extremely well with consumers’.
The reformulation will be introduced across the whole of the regular Sprite range. However, Sprite Zero will remain available for consumers who prefer a zero sugar, no calorie alternative.
“To reduce the calories so significantly on one of our biggest sparkling brands, while at the same time improving the brand’s great taste, is a major milestone,” says Nick Canney, vice president, sales and marketing at CCE. “We remain committed to reducing the sugar content of our brands to offer consumers a wide choice of low and no calorie variants.”
The launch of Sprite with stevia will be supported by a four-month marketing campaign from the end of April.
