DSM has this week launched a dry powder format of its cardiovascular nutrient Fruitflow.

Designed for all dietary supplement products – including soft gels, capsules, tablets and stick packs – the ingredient will enable manufacturers to target a broader consumer base, says DSM.

“Used at a dosage of 150mg, Fruitflow powder is extremely effective, highly concentrated and derived from natural sources,” says global marketing manager Wouter Nieboer. “It carries an approved EU health claim for maintaining healthy blood circulation and has GRAS status in the US.”

Published clinical studies have demonstrated that Fruitflow reduces platelet aggregation in up to 97 per cent of individuals within 1.5 hours of consumption. No side-effects, allergenic reactions or incompatibility with other medication have been

“Cardiovascular health is one of the biggest consumer health concerns out there, with many people turning to dietary supplements as a drug-free and effective way of looking after their hearts,” adds Nieboer. “Many heart health products available today only address blood pressure or cholesterol. Fruitflow, on the other hand, is one of the only ingredients to address healthy blood circulation, with the new powder format opening up a world of commercial opportunity to dietary supplement brand owners.”