Vitl launches vitamin and protein bars

Vitl launches vitamin and protein bars

Vitamin & Protein Bars, in three flavours: Energy, Glow, and Focus - the brand's first foray into the food space. Image: Vitl

Personalised nutrition platform, Vitl, has launched new Vitamin & Protein Bars, in three flavours: Energy, Glow, and Focus.

Each bar contains 14g of protein, is low in sugar, and packed with vitamins and nutrients like zinc and magnesium, to keep consumers energised and invigorated – all in just 143 calories.

Vitl Vitamin & Protein Bars will be available to purchase from 17 October from and Amazon, RRP from £26.95 for a box of 15 bars, or £9.95 for a box of 6.

The bars will also be listed on Ocado from November and will be available to buy individually for £2.29 per bar.

Small and compact, the snack bars are made to be eaten anywhere, whether on the go, in need of an energy boost, or craving a sweet treat. Each of the three flavours contain a different combination of vitamins, with each one designed to be a supplement to support a person’s wellbeing, including:

Energy – a salted caramel protein bar covered in milk chocolate, packed with vitamins including B3, B5, iodine and magnesium to support energy release from food and reduce tiredness and fatigue.

Glow – a raspberry flavoured protein bar coated in dark chocolate, packed with vitamins and minerals, such as zinc and selenium, as well as collagen too, to keep your hair, skin and nails feeling nourished.

Focus – a chocolate brownie flavoured protein bar with vitamin B5, zinc and iodine, to help contribute to good mental performance and support healthy cognitive function.

Jonathan Relph, founder and CEO of Vitl said the business is incredibly excited to finally bring out brand new vitamin and protein bars to the market.

“A first of its kind for Vitl, we spent over two years perfecting the recipe, to create a delicious bar that not only tastes great but has functional benefits too,” Relph said. “Designed in a convenient packet, they are perfect for on-the-go snacking, whether that’s before a gym class, as an afternoon pick-me-up, or as a healthier swap for chocolate.”


Related content

Leave a reply

Food and Drink Technology