Gym Kitchen expands to meet all‑day demand

The Gym Kitchen has launched a series of high‑protein ready meal NPD designed to meet rising demand for healthy, functional convenience foods. The new lines span yogurt, food‑to‑go and chilled meals, strengthening the brand’s presence across multiple grocery channels.

Consumers are increasingly seeking convenient, protein‑rich options they can eat throughout the day. As a result, The Gym Kitchen is broadening its offer to cover more meal occasions, from breakfast to evening meals.

The brand is using NPD to deepen its footprint in chilled convenience retail, where demand for healthier, higher‑protein choices continues to grow. The latest launches support its wider ambition to scale distribution and compete more aggressively with mainstream ready‑meal brands.

New Lemon Cheesecake Yogurt targets all‑day snacking

• Functional snacking — the new Lemon Cheesecake Yogurt delivers 20g of protein per pot.
• Multi‑occasion appeal — suitable for breakfast, dessert or post‑workout refuelling.
• Accessible pricing — Available in Tesco at £1.30.

This addition strengthens the brand’s growing snacking range, offering a sweet, functional option with broad appeal.

Meat Feast Pasta boosts food‑to‑go offering

• Protein‑led lunch — 28g protein per serving.
• Meal‑deal positioning — designed for value‑driven food‑to‑go shoppers.
• Convenient format — rolling out in Tesco at £3.25.

This launch strengthens The Gym Kitchen’s presence in the fast‑moving food‑to‑go category.

Herby Chicken Ready Meal extends chilled range

• High‑protein dinner — 27g protein per meal.
• Nutritious composition — includes roasted potatoes, sweet potatoes, green beans and broccoli.
• New retailer listing — Available in Asda at £3.75.

This chilled meal supports the brand’s strategy to offer healthier alternatives to traditional ready meals.

Additional NPD strengthens retail reach

Alongside the new launches, The Gym Kitchen is expanding distribution of existing lines:

• BBQ Chicken Pasta enters Asda.
• Ready‑to‑Eat Meats—Chicken & Chorizo Meatballs and Hot Honey Ham—roll out into Tesco Express.

These listings further embed the brand across multiple convenience formats.

A push across meal occasions

Founder Segun Akinwoleola says the brand’s focus is clear: expand into more meal moments as consumers increasingly seek healthy, tasty and protein‑rich options throughout the day.

This wave of high‑protein ready meal NPD therefore marks a significant step in The Gym Kitchen’s growth plan, reinforcing its challenger position within chilled convenience retail.