British Bakels launches new fruit fillings for its D2C baking range

British Bakels is adding a range of fruit fillings to its Ta-Da! home baking range of sweet and savoury mixes.

The UK’s leading manufacturer and distributor of bread, pastry, cake and confectionery ingredients to the bakery trade, launched the range direct to consumer last summer through its consumer website www.tadahomebaking.com.

Available this month (June), Ta-Da!’s new fruit fillings are packed with whole fruit pieces and include Strawberry, Dark Cherry and Wild Blueberry. They are suitable for vegans and ready to use straight from the pouch.

Created for use with Ta-Da!’s sweet baking mixes, consumers can enjoy the taste of whole strawberry, cherry, or blueberry pieces, in and on their favourite cakes and muffins.

Ta-Da! is also launching a new Lemon Creamy filling, with a smooth texture for home bakers to add a pop of flavour to their favourite bakes. Ta-Da! Lemon Creamy filling is free from egg, non-dairy, free from palm oil, and contains no artificial flavours.

The fillings are created to be simple to use at home, having high versatility and bake stability and coming with recyclable packaging. All four new fillings, Strawberry, Dark Cherry, Wild Blueberry, and Lemon Creamy, are also freeze-thaw stable, ready for consumers to bake their favourite creations, then freeze to enjoy later.

Across the age groups, according to Innova’s 2022 – Flavour Insider: Trends in Fruit Flavours report, the flavour aspects most influencing consumer food and beverage choices reflect our desire for a blend of new sensations and nostalgia, which the new fruit fillings offer to consumers. Familiar flavours come top (47%), followed by traditional and nostalgic flavours (37%) and comforting flavours (34%), ahead of new, unique, and different flavours (26%).

“British consumers look to baked goods to inspire “feel good” moments,” says Michael Schofield, British Bakels’ marketing manager, “and see them as essential to a balanced lifestyle. Younger generations are discovering baking, while also exciting their memories of comfort foods. As experts in producing delicious ingredients, we know consumers of all skill levels are keener thanever to bake. The Ta-Da! sweet mixes, and now the new fillings, give us the opportunity to share the joy of baking with as many people as possible.”

Ta-Da!’s new Fruit and Lemon Creamy fillings are available for £2.80 for 400g across the board, exclusively from www.tadahomebaking.com.

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