Upgrade old equipment with GEA machinery swap scheme
GEA CrumbMaster Image: GEA
GEA UK has launched a new campaign, ‘GEA Exchange’, to support customers aiming to increase productivity and reduce waste and energy usage by upgrading their old machinery to more modern and efficient equivalents.
The program will enable food processing and packaging companies to exchange an extensive range of GEA machines for newer models in addition to increase production throughput and reduce downtime, and unlock the potential of Industry 4.0.
The global technology specialist is also targeting users of competitor machinery who are “dissatisfied with reliability or productivity issues”.
By way of example, GEA out forward its CrumbMaster, as one with a reputation for reliability and consistency. Under the GEA Exchange campaign, customers could upgrade to the brand new CrumbMaster Gen 2. The new model produces results equating to 90% less waste and giveaway and capacity is improved by 20% over the previous iteration, according to the company.
Sam Cartwright, UK sales manager – GEA Food Solutions, said GEA has designed GEA Exchange to be a top tier trade-in programme, where customers can benefit from GEA’s long heritage and expertise in food solutions.
“Our machinery is our pride and joy, and we want as many companies as possible to experience the difference GEA machinery will make to their production lines. It is a truly excellent proposal for both our customers and those of other brands,” Cartwright added.
The scheme includes grinders, formers, pasters, fryers, mixers, blenders, bowl choppers, forming machines, multi-formers, coaters and cookers – and more.
Further benefits include GEA’s commitment to sustainability and the environment – the company will remove and dispose of old machinery.
Sam Cartwright added: “We know that GEA machinery has always been and still is the best, that’s why we are offering this unparalleled trade-in program. Over 60 years in food processing we have refined our engineering expertise, in large part by listening to our customers so we know what they need to stay ahead of their own market demands. Everyone should have access to the most proficient and efficient machinery on the market, and this scheme presents the perfect opportunity for food businesses to exchange older machines, of any brand, for brand-new GEA technology that we know will boost their productivity and sustainability.”
