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Tesco’s new twist on BOGOF

Posted 21 October, 2009
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Tesco has revealed plans to cut Britain’s food waste by turning the traditional Buy One Get One Free (BOGOF) offer into Buy One Get One Free – Later, which means customers will be encouraged to pick up the second item at a later date.

Shoppers will take an item under a BOGOF offer and receive a voucher for the second item at the till.
The scheme covers fruit, vegetables and dairy products that run the risk of being thrown away if they are not used within days, in a bid to reduce food wastage on such perishable goods.

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Food and Drink Technology