Tetra Pak launches Tetra Brik Aseptic 250 Base Crystal
Tetra Pak is launching the Tetra Brik Aseptic 250 Base Crystal. Featuring two crystal shaped panels on the front side of the familiar Tetra Brik Aseptic, the new package provides customers with more graphic design possibilities.
“As consumers have less time to choose from an increasingly wide range of products, differentiation becomes more important to brands. This new package provides a low-cost, retrofittable solution,” says Manuel Calderon, product director at Tetra Pak.
The new packaging was field tested with Mengniu, a dairy producer in China. Zhao Xingji, head of brand management at Mengniu Dairy, says, “We appreciate cost efficient solutions such as the retroffitable solution of Tetra Brik Aseptic Crystal. It provides us a simple way to support the upgrade of our dairy drinks products.”
With an increased stiffness of the packaging material, the new package shape enables retailers to stack and distribute packages efficiently. In addition, Tetra Pak claims it has a robust environmental profile, with a higher paper content and increased renewability.
Tetra Brik Aseptic 250 Base Crystal is retrofittable on existing TBA/22 filling lines. The roll-out on new generation Tetra Pak® A3/Speed lines will start in 2015.
