ADR, the Ligurian producer behind the traditional Amaretto Morbido and the famous bite‑sized Canestrellino, has long paired craftsmanship with innovation. Today, that commitment extends to its packaging and coding operations, where accuracy is essential to protect product integrity across domestic and international markets.

Error reduction

Markem‑Imaje plays a central role in this effort. By standardising ADR’s coding processes and integrating advanced marking technologies across its lines, the company has helped the confectioner significantly reduce the risk of product errors and improve operational continuity.

Markem‑Imaje’s technology reduces errors on ADR’s production lines as a continuous Inkjet delivers high‑speed, high‑precision printing for date codes and batch information, ensuring consistent legibility even on fast‑moving flow‑pack lines.

Thermal transfer overprinters provide crisp, durable codes on flexible packaging films, supporting ADR’s premium presentation standards. Print‑and‑apply systems automate label placement with exacting accuracy, reducing manual intervention and the risk of mislabelling CoLOS software centralises control of all coding equipment, synchronising data, preventing mismatched information, and ensuring compliance with GS1 and international market regulations.

Together, these technologies create a closed, controlled coding environment that limits human error, aligns quality standards across all lines, and ensures every pack of Amaretto carries the correct information.

Error prevention through smart support

ADR’s Production Manager, Ervin Persano, highlights the importance of reliable service and intuitive troubleshooting. The Markem‑Imaje Virtual Assistant, accessible via a QR code on the printer’s touchscreen, gives operators instant clarity on any issue.

“With the introduction of a QR code, we can immediately understand the exact type of error that the machine has and consequently intervene in a timely manner. This obviously allows us to optimize time and reduce production stoppages.”

This rapid diagnostic capability reduces downtime and helps ADR maintain the continuity required for high‑volume confectionery production.

A partnership built on trust and technical excellence

Markem‑Imaje’s Italian service team emphasises proactive support, training ADR’s operators to manage parts, resolve issues independently, and make full use of the company’s service portfolio.

“In our work, offering technical support means being there before, during and after every customer need,” says Federica Milo, team leader for supplies and service.

This collaborative approach ensures ADR’s coding operations remain stable, compliant and future‑ready.

Safeguarding tradition through technology

ADR continues to invest in error‑reduction measures to protect the quality of its celebrated Amaretto. With Markem‑Imaje as its coding and marking partner, the company is strengthening both operational reliability and product trust — ensuring that every sweet leaving Sassello meets the standards of a confectionery tradition dating back more than a century.