Weight management driving global ingredients trends

Increasingly weight-obsessed consumers are driving global ingredients trends in new food and drink products, according to Business Insights.

Research by the independent market analyst has revealed that although health and wellness concerns as a whole are driving new ingredient trends in NPD, it’s weight management that is believed to be the trend to watch.

“There are growing opportunities for manufacturers to deliver products with new ingredients to help weight management, as well as offering other targeted health benefits,” says Natasha Horton, consumer analyst at Business Insights. “This is due to the increasing developments and understanding of ingredients such as green tea and stevia.

“Consumers are becoming more sophisticated in their knowledge of how to manage their weight. We are now aware that calorie quality is a vital component in a healthy diet. Therefore, it’s no longer a case of just ensuring ingredients are low in calorie – consumers also want ingredients to have health benefits.”