Squeaky Bean is accelerating its push into high‑protein, ready‑to‑eat innovation with the launch of its first‑to‑market Ready to Eat BBQ Pulled Pork Style Shreds, a new plant‑based format designed to meet surging demand for convenient, protein‑rich meal solutions.

With 68% of plant‑based shoppers saying they would purchase a plant‑based pulled pork product, the brand is moving decisively to capture appetite for meat‑free options that deliver both nutrition and versatility.

A new protein type for Squeaky Bean

Made from wheat protein and marinated in a rich, smoky BBQ seasoning, the BBQ Pulled Pork Style Shreds have been developed to replicate the tender, pull‑apart texture of traditional pulled pork. Each 120g pack contains 30g of protein, positioning the launch squarely within the UK’s growing protein‑maxxing movement as consumers seek simple ways to increase daily intake.

Ready to enjoy straight from the pack or heated, the shreds offer flexibility across multiple meal occasions — from bao buns and wraps to rice bowls, loaded fries and salads — tapping into demand for convenient plant‑based formats that slot easily into busy routines.

Squeaky Bean BBQ Pulled Pork Style Shreds (120g, RRP £3.40) will be available in Sainsbury’s from 16 September 2026.

📈 Core range momentum
The launch marks Squeaky Bean’s entry into a new protein type and builds on the strong performance of its core range, including NYC Style Pastrami Slices, Tuna Style Flakes and Chargrilled Cajun Style Mini Fillets. Together, the range is outperforming the market by +22% in value sales over the latest 12 weeks, reinforcing the brand’s role in driving category growth.

Category-first innovation

Becky Youseman, head of plant based marketing at The Compleat Food Group, said the new shreds respond directly to consumer behaviour:

“Consumers are increasingly looking for convenient ways to add more protein to their diets without compromising on taste. With 30g of protein per pack and the flexibility to enjoy them straight from pack or heated as part of a meal, our BBQ Pulled Pork Style Shreds make it easier than ever.”

She added that the launch “recreates the taste, texture and eating experience of pulled pork, while offering consumers a convenient protein-packed alternative,” highlighting how Squeaky Bean continues to push the category forward with products that deliver on both convenience and great taste.