Refreshing new era for 7up

Soft drinks manufacturers Britvic Soft Drinks and PepsiCo UK have announced a refreshed visual identity and global campaign for 7up Free. Rolling out this month, the multi-channel campaign #FEELSGOODTOBEYOU features a rejuvenated visual identity – including logo design and packaging.

Feels Good To Be You is a new integrated marketing and advertising campaign that connects the brand with up and coming originals throughout the world. The campaign launched earlier this month with a television advert and several digital vignettes which feature original everyday personalities who exemplify the brand. The television creative shares the story of Magda Sayeg – a woman with knitting needles and a desire to yarn the world with her colour and fresh outlook. Magda energises a quiet square where her bright, beautiful knitted creations take over a fountain, benches, trees, bicycles, a guitar and more – with 7up Free, the aid that refreshes Magda so she can reveal her true self and flair to the world.

Jonathan Gatward, GB marketing director for Britvic, comments, “From the exciting new visual identity to the clear, crisp taste that can only be 7up, our brand is as unique as the people who drink it. And it’s this uniqueness that the new campaign celebrates as 7up becomes a companion to originals around the world and provides a genuine platform to share their diversity of interests.”

Kristin Patrick, SVP, chief marketing officer, PepsiCo Global Beverage Brands, adds, “7up is an important, authentic trademark, with an immensely rich heritage and brand equity. As global beverage consumption and consumer trends continue to evolve, 7up is an important asset in our portfolio and a terrific choice for consumers who crave an original, refreshing alternative to keep them going.”

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