Ocean Spray’s Ingredient Technology Group (ITG) and nutraceutical ingredients firm Artemis International have revealed details of their new strategic partnership.

Specialists in phytonutrient ingredients for nutraceutical applications in the food, beverage, dietary supplement and pharmaceutical industries, Artemis will provide sales and marketing support to Ocean Spray for the sale of its cranberry powder and extract to nutraceutical manufacturers.

“We’re thrilled that Artemis has agreed to team with Ocean Spray to combine product expertise and industry acumen to compete in the nutraceutical market,” says Tom Jones, senior manager, business development, Ocean Spray ITG. “Artemis will play an essential role in supporting our existing customers and driving Ocean Spray’s continued growth in this segment.”