‘High potential for preventative health ingredients’
The rising incidence of problems related to high blood pressure and weak immune system, as well as the gravitation toward preventive healthcare, is driving the European market for nutritional solutions in immune and antihypertensive health, according to Frost & Sullivan.
The market analyst says ingredients manufacturers in this area are cashing in on the growing awareness of the potential of immune health ingredients in preventing flu-like symptoms and respiratory infections. In particular, health ingredients that offer cholesterol- and blood pressure-lowering benefits are poised to pick up traction. Although blood pressure lowering ingredients are not currently very popular, they are expected to slowly catch up due to improving consumer awareness.
“The sheer extent at which cardiovascular disease (CVD) affects the population in Europe, including those with hypertension, offers significant opportunities for ingredient manufacturers,” says Frost & Sullivan senior research analyst Sneha Pasricha.
