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New Fruit Shoot flavour

Posted 25 March, 2015
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Britvic Soft Drinks is adding a new limited edition flavour to its Robinsons Fruit Shoot no added sugar range. The new Peach & Mango variant has been launched to widen the range of products to choose from, ensuring there is something for every child and every occasion.

According to the company, parents can feel good about choosing the new limited edition as it contains no added sugar and no artificial colours or flavourings, in line with the other variants in the range.

Helen Gorman, kids and family brand director at Britvic Soft Drinks, comments, “We’re really excited to see the launch of limited edition Robinsons Fruit Shoot no added sugar Peach & Mango, our latest product to the range is intended to add interest and increase variety within the kids’ soft drinks segment. Offering shoppers a new flavour profile from a range which has been loved by kids for over ten years, we’re confident this will encourage further purchase of the brand by families whether they are at home, dinning out or on the go.”

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Food and Drink Technology