Innovate UK
Innovate UK launches a competition to fund up to £10 million in collaborative R&D projects aimed at reducing sugar, salt and fat and increasing dietary fibre in food and drink.
It hopes to stimulate the availability of healthier food and drink choices for consumers and open up new market opportunities for the British food industry.
Helen Munday, lead technologist in the agriculture and food team at Innovate UK, says, “Innovate UK believes that healthier ingredients in packaged and pre-prepared foods have a part to play in improving our nation’s diet. This is not the entire answer to poor dietary habits or the obesity epidemic, but the companies that win funding and the innovations and healthier products that they develop will be part of the solution.”
Leading businesses recognise the need to proactively offer consumers foods that are more nutritionally balanced and, at the same time, appeal to modern tastes.
For more information on this competition and the context in which it is being launched, please see Innovate UK’s white paper.
