Nestle reveals cracking progress on packaging

Nestlé UK & Ireland has announced that its Easter egg packaging is 100 per cent recyclable now that it has replaced rigid plastic with cardboard in its mug eggs.

With Easter eggs creating 3,000 tonnes of UK waste each year, the manufacturer says it’s now the first major confectioner to remove plastic packaging from all its eggs – the culmination of a six-year process that has saved 726 tonnes of plastic waste going to landfill per year.

“Nestlé carefully considers the environmental impact of packaging as an integral part of its product design,” explains David Rennie, managing director, Nestlé Confectionery UK & Ireland. “Since the early 1990s, we have been reducing the amount of packaging we use through our global source reduction programme – eliminating unnecessary packaging and reducing weight while ensuring product quality.”

“Nestlé’s achievement in becoming the first major confectioner to create 100 per cent recyclable Easter egg packaging is a great step forward for the confectionery industry and we hope that other manufacturers follow their lead,” adds Helen Bingham, campaign manager for Keep Britain Tidy.