February 2026 campaigns
Food and beverage manufacturers have launched a series of high-impact campaigns this February, ranging from health-focused OOH (out-of-home) pushes to star-studded Olympic partnerships and digital creator collaborations.
1. Bio&Me: “Gut Health. It’s As Easy As Bio&Me”
The UK’s leading gut health brand, founded by Dr Megan Rossi, has launched its largest-ever OOH campaign to de-mystify the complexities of digestive wellness.
Aim: to reframe gut health as a straightforward, enjoyable part of everyday life rather than something overwhelming.
Strategy: a London-centric “digital burst” reaching 20 million consumers via the London Underground, 110 buses, and premium roadside sites.
Retail impact: includes a window takeover at Whole Foods High Street Kensington and shopper marketing across core retail estates.
2. Corona Cero: “Dear Nature”
As the first-ever non-alcoholic beer sponsor of the Olympic Winter Games, Corona Cero has partnered with British Winter Olympians, including Lizzy Yarnold, for a cinematic push.
Aim: to combat the “Great Winter Hibernation”—referencing research that 33% of Brits are currently in “hibernation mode”—and inspire people to reconnect with nature.
Creative: a poetic film featuring a script by songwriter Matt Prime, encouraging the nation to seek out “golden moments” outdoors despite the cold.
3. Leerdammer: “Incognito” Returns
Lactalis UK & Ireland is reinvesting circa £1 million to bring back its successful TV creative for the natural cheese slice brand.
Aim: to build on 2025’s momentum and strengthen the brand’s presence in UK households by highlighting its “mild, nutty flavour”.
Strategy: the “Incognito” ad — featuring a shopper in various disguises at a sampling counter — runs through February across TV and BVOD, targeting 10 million shoppers.
4. AHDB: “British Pork. But Not As You Know It”
The Agriculture & Horticulture Development Board (AHDB) has kicked off the first of three planned bursts for 2026.
Aim: to sustain record-high purchase intent (84%) and position pork as a healthy, value-for-money protein.
Strategy: a TV-led February burst focusing on “midweek meal” inspiration, with a specific focus on recipes that can feed a family of four for under £6.
5. Passoã: “Taste the Sunset”
Marking its 40th anniversary, the world’s No. 1 passion fruit liqueur is pivoting toward “early-evening” consumption.
Aim: to capture the 5–8pm “golden hour” as consumer behaviour shifts toward lighter, lower-ABV cocktail occasions.
Innovation: the campaign features a digital “Sunset Tracker” that alerts consumers two hours before sunset and directs them to partner bars.
6. “The EU Fab 6”: Instagram Creator Collaboration
A campaign co-financed by the EU is currently trending in the UK by pairing traditional PDO/PGI deli meats with modern social media aesthetics.
Aim: to introduce younger, “digitally native” audiences to the quality and versatility of certified European products like Mortadella Bologna PGI.
Strategy: partnerships with seven top food creators (eg, @hungrywomancooks, @theitalianfoodaholic) to showcase street-food-inspired recipes.
7. The Famous Grouse: “The Get Together”
Scotland’s number one whisky has teamed up with actor Martin Compston and Scottish Rugby to celebrate match-day friendships.
Aim: to highlight the role of live sport as a “social glue” and encourage friends to move plans from the group chat to the pub.
Strategy: launched to coincide with the Guinness Six Nations, the campaign features a content series fronted by Compston alongside Scottish Rugby players.
Insight: research commissioned by the brand found that 52% of Brits spend less than 80 minutes a week with close friends, yet 75% feel happier within one minute of meeting up.
