Maryland has launched its first‑ever collaboration with Terry’s Chocolate Orange, unveiling the new Maryland S’wich Terry’s Chocolate Orange — a pairing of two iconic British brands designed to inject fresh excitement into the biscuit aisle and attract crossover shoppers from chocolate confectionery.

Maryland S’wich Terry’s Chocolate Orange marks the debut of Terry’s signature orange‑oil flavour in sweet biscuits, bringing together the UK’s No 1 small cookie brand and the UK’s No.1 orange chocolate brand — a combined shopper base of 15 million buyers nationwide.

The launch gives retailers a powerful opportunity to draw Terry’s loyal confectionery fans into biscuits while offering Maryland shoppers a new reason to engage with the brand.

Initially rolling out as a four‑week exclusive in Tesco Group/Booker, the new S’wich features real Terry’s orange oil sandwiched within Maryland’s crunchy, crumbly chocolate‑chip cookie format, creating a distinctive chocolate‑orange cookie experience. It is the first flavour extension for Maryland S’wich since the sandwich biscuit’s 2025 debut, tapping into chocolate orange’s position as one of the top five flavours in anytime treats and supported by strong taste‑test results showing 85% purchase intent.

Fox’s Burton’s Companies (FBC) says the collaboration is designed to drive category growth by uniting two heritage brands with deep consumer affection. Jo Harwood, chief sales and trade marketing officer at FBC, noted that the partnership “S’wiches up the biscuit aisle” by engaging both existing fans and new consumers, while also benefiting from Terry’s strong seasonal pull around Christmas.

My‑Anh Bosquet, Terry’s Chocolate marketing director UK & Ireland, called the launch a “genuine landmark” as Terry’s iconic orange flavour enters the biscuit aisle for the first time.

Following the Tesco Group exclusive, Terry’s Chocolate Orange Maryland S’wich will roll out across major retailers and wholesalers from 12 August, including a PMP format at an MRSP of £1.39 per 150g pack. The launch is Maryland’s second major collaboration of the year, following its Harry Potter Butterbeer‑flavour Cookies, as FBC continues to build brand relevance and fan excitement through strategic partnerships.