Tony’s Chocolonely is bringing blockbuster energy to the confectionery aisle with the launch of its brand‑new Popcorn Crunch bar – a sweet‑and‑salty, cinema‑inspired addition designed to make movie night taste even better while driving more impact for cocoa farmers.

Packed with roasted, caramelised corn pieces and drenched in Tony’s signature creamy milk chocolate, Popcorn Crunch blends two of the nation’s favourite film snacks into one chunky, indulgent bar. It’s nostalgic, it’s textural, and it’s built for the sofa, the cinema, or the solo snacking moment.

Why Tony’s is launching Popcorn Crunch

Tony’s has created Popcorn Crunch to tap into the movie‑night occasion, where consumers increasingly reach for sweet‑and‑salty flavour combinations and chunkier formats that feel shareable, comforting and fun. By combining chocolate and popcorn, Tony’s is leaning into a cultural ritual while expanding its mission‑driven range with a bar that’s choc‑a‑block with flavour, texture and purpose.

The brand’s chunky bars have become synonymous with impact‑led indulgence, and Popcorn Crunch continues that trajectory: every purchase supports Tony’s mission to end exploitation in the cocoa industry, bar by bar, bite by bite.

Choc‑a‑block with flavour, texture and impact

Popcorn Crunch joins Tony’s 180g bar range, delivering a warm, roasted corn crunch and sweet caramelised notes that instantly evoke the cinema. The bar features Tony’s iconic unequally divided chunks, a reminder of inequality in the cocoa industry, and is made using 100% traceable cocoa beans sourced through Tony’s Open Chain.

By adding Popcorn Crunch to its core line-up, Tony’s continues to grow its positive impact on cocoa‑farming communities in West Africa.

Why responsible sourcing matters

Cocoa production in Ghana and Côte d’Ivoire faces mounting pressures: climate shocks, crop disease, declining yields and chronic underinvestment caused by farmer poverty. These challenges contribute to child labour, deforestation and long‑term instability in the sector.

Tony’s tackles this through Tony’s Open Chain, built on five sourcing principles that ensure farmers earn a living income, receive a higher premium and benefit from long‑term partnerships. All cocoa used in Popcorn Crunch is sourced through this model, supporting resilience for farmers and guaranteeing premium‑quality beans.