A taste for waste
Following the French ban on supermarkets destroying unsold food, Denmark has joined the fight against food waste with the opening of its first food surplus supermarket.
Located in Copenhagen, WeFood will sell produce, which is past its sell by date but perfectly edible, at 30 to 50 per cent cheaper than other supermarkets in a bid to reduce the 700,000 tonnes of food waste produced in Denmark each year.
Per Bjerre, from Folkekirkens Nødhjælp – the charity behind the venture, says, “WeFood is the first supermarket of its kind in Denmark and perhaps the world as it is not just aimed at low income shoppers, but anyone who is concerned about the amount of food waste produced in this country.
“Many people see this as a positive and politically correct way to approach the issue.”
The supermarket has been trading for less than a month but is reportedly proving a huge success.
It’s great to see another initiative in the fight against Europe’s food waste and no doubt – just as the move in France did – it will lead to calls from other European countries to consider similar action.