Lycored unveils new branding
Lycored has launched a new corporate brand identity. A logo echoing its heritage as a supplier of natural ingredients derived from the tomato is complemented by the slogan ‘cultivating wellness’.
“Our new slogan represents how we operate as a business, but also describes how we are as people,” says Rony Patishi-Chillim, president and CEO of Lycored. “We want every team member to feel inspired by our work and our relationships.
“Lycored is a global entity, but we have retained the mentality of a small business where teamwork and collaboration – both among ourselves and with our partners – underscore our uniqueness and lead to personal wellness and business success.”
The revamped logo resembles the cross section of a sliced tomato – mirroring the raw material used in Lycored’s core offering of tomato ingredients, which are extracted from tomatoes grown in Israel. The extracts are used as natural bio-actives in nutrition products and as natural colours and ingredients for taste and texture improvement in foods and beverages.
