Cadbury Schweppes steps up investment
Cadbury Schweppes Americas Confectionery has opened its new Science & Technology Center in Hanover, New Jersey. The $40 million investment will create new products for the Cadbury Schweppes worldwide gum business and its Americas confectionery region.
The 148,000 sq ft facility will enable the creation and testing of new gum and candies, tasting and evaluating new flavours, and packaging laboratories.
Leading confectionery, cough and gum brands include Trident, Dentyne, Certs,
Bubblicious and Halls. One of the company’s newest products, Trident Splash, is now in stores across the US. It is the first US sugar free gum with a crunchy, candy-coated shell surrounding a liquid centre. It comes in Strawberry Lime and Peppermint Vanilla flavours.
Cadbury Schweppes CEO Todd Stitzer says,“Cadbury Schweppes is passionate about creating brands people love and we do this through continuous innovation. This state-of-the-art facility brings our Americas region expertise under one roof and it will deliver more of the great new products that people expect from us.
The group is also planning to buy Dan Products South African chewing-gum business for £33 million in cash. The business manufactures gum in Botswana for sale mostly in the South African market under the Stimorol and Dirol brands.