Nestlé Breakfast Cereals exposes whole grain confusion

A recent study conducted by Nestlé Breakfast Cereals has revealed consumers’ confusion as to how much whole grain we should be consuming every day.

The study, which included over 16,000 people, reveals that more than eight in ten people believe it is important to eat whole grain, however there are misperceptions about which foods contain whole grain.

One in ten believe that bananas contain whole grain, while nearly one in five believe it is typically found in white bread. There is also a perception that whole grain can be found in seeds and nuts.

Higher consumption of whole grain has been associated with a reduced risk of heart disease, obesity, type-2 diabetes and bowel cancer.

As a result, the World Health Organization recommends an increase in whole grain consumption along with increases in fruits, vegetables, legumes and nuts for the prevention of chronic disease.

According to Nestlé Breakfast Cereals, since 2003, the brand has made whole grain the number one ingredient in most of its cereals, adding 28 billion serves of whole grain to people’s diets, reduced sugar by up to 30% and removed 8,000 tonnes of salt.

Beyond this, Nestlé Breakfast Cereals also helps parents establish healthy eating habits by providing guidance on nutrition topics, including portion size.

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