Nestlé announces limited-edition Orange Smarties products

Following the positive consumer response to the Orange Smarties Giant Tube released last autumn, Nestlé has announced that it is launching a limited-edition Orange Smarties range.

Fans of Orange Smarties can now enjoy their favourite orange treat as an Easter egg which features an orange flavour milk chocolate egg filled with Orange Smarties Mini Eggs inside. Orange Smarties Mini Eggs and hexatubes made entirely of Orange Smarties will also be available to purchase separately.

Alex Gonnella, marketing director for Nestlé’s UK confectionery business at Nestlé, says, “Orange Smarties are so popular that we simply had to bring them back this season. People love their distinctive flavour and they are our number one consumer request. The giant tubes launched last autumn were sold out in some stores within a few weeks from the launch and we have been inundated with requests from people all over the country asking us whether they could still get hold of some.

“Orange Smarties are slightly more difficult to manufacture in high volume, given the different process and recipe required to get that orange-y taste but our experts have been hard at work to make it happen and we are really pleased that we can offer them again this spring.”

Orange Smarties are available from all major retailers across the UK and Ireland.

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