Walkers’ Poppables launch in the UK
Walkers has announced the launch of its latest potato snack, Poppables. Available from the end of May in the UK, the light and airy snack is said to be flavoured inside and out for the ultimate taste experience. The product has already seen a successful launch in the US.
Kate Charman, brand manager at PepsiCo, comments, “We are seeing strong growth from the sharing segment and anticipate the launch of Poppables driving growth through a fun, new shaped snack, perfect for the ‘big night in’ occasion.
“With a strong performance already demonstrated in the US, we look forward to mirroring that success in the UK. We anticipate the brand engaging shoppers with its flavour-packed fun shape as we aim to drive additional traffic, and ultimately purchases, at the sharing fixture.”
Poppables is available in a variety of flavours including: Sweet Chilli, Cheddar Cheese and BBQ Ribs.
The full range is available as a 110g sharing bag and the Sweet Chilli variant can be purchased in a 60g pack and single-serve 25g format, perfect for consumers on the go.