Fry Family Food Co. launch vegan range in Sainsbury’s

Vegan food company The Fry Family Food Co. is launching a range of chilled meat-alternatives which will be stocked exclusively in Sainsbury’s.

From 10 October, eight chilled products will be available in over 500 stores across the country, with a further selection of frozen alternatives set to launch the following month. The range is backed by Fry’s guarantee of 100% vegan, non-GM and only natural flavourings.

Products include: artisan southern-style tenders, chicken-style strips, chargrilled beef-style strips, hearty steak & ale country pie, spicy three bean pasty, artisan chickpea and roasted butternut balls and sausage rolls.

Tammy Fry, international marketing director at The Fry Family Food Co. says, “It’s a really exciting time for veganism in the UK with the demand for innovative new products greater than ever. Sainsbury’s has made great strides recently in bringing veganism to the mainstream and we are looking forward to showcasing our products to customers up and down the country and increasing our lines with Sainsbury’s over the coming months.”

James Hamilton, meat-free buyer at Sainsbury’s, says, “We’re really excited to bring a wide selection of The Fry Family Co. products to our aisles. With more customers than ever purchasing meat-free alternatives, Sainsbury’s is dedicated to expanding its variety of great quality vegan options. With nearly 30 years’ experience in making vegan products, The Fry Family Co. products seemed like the perfect fit for Sainsbury’s and our customers.”

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