KHS presents student design award for germ-free packaging
Winning concept, Bereza
KHS has announced the winner of its student awards for innovative packaging designs.
Now in its second year, the Dortmund manufacturer of filling and packaging systems for the beverage, food and non-food industries launched the project together with the School of Design at the University of Applied Sciences in Münster, Germany.
The task set by this year’s student competition was to devise ideas for aseptic bottles for especially sensitive products.
“Developing germ-free bottles is a big challenge. The students’ designs are of a very high quality this year, too, and more than satisfy the requirements of the task they were set,” says Arne Wiese, bottles & shapes product manager at KHS Corpoplast GmbH in Hamburg.
The team with the Bereza bottle design won first prize. The product, water filtered through birch trees, promises a natural experience and absolute purity which is retained by the germ-free bottle.
“Thanks to the curved ornaments worked into the material the design is reminiscent of the leaves and roots of a tree. This well co-ordinated concept from product to bottle had us convinced,” states Wiese.
The Kinko design took second place, a set of two bottles containing a relaxing and an invigorating fruit juice beverage, and third prize went to Quokka, a cold coffee brew with added fruit.
The projects were developed in close co-operation between KHS and the students. In addition to a trip to the production shop in Hamburg, the budding designers also profited from permanent supervision by KHS experts. “The students were very thankful for the opportunity to confer closely with their KHS mentors. This gave rise to a number of interesting specialist discussions with our experts which both sides benefitted from,” confirms Wiese.
The students’ designs are also to be shown to select customers who will be asked to indicate their interest in the new products. .