Naked becomes only juice and smoothie brand to offer a bottle made from 100% recycled plastic
Image credit: Naked
Naked has announced a move to use bottles made from 100% recycled plastic across its entire range of smoothies. Naked said the the move makes it the only juice/smoothie brand in grocery retail currently in 100% recycled plastic bottles.
The new bottle, which has been rolled out across UK stores, offers a more sustainable packaging option to those currently offered in the category and is available across the whole Naked smoothie range, including Naked Machines, Naked Lean and Naked Zing.
Naked has also announced a new, modernised label refresh to emphasise the 100% recycled plastic bottles, which have been rolled out across its smoothie range in August 2020.
The move, as part of PepsiCo’s vision to help build a world where plastics need never become waste, comes in response to consumer demand for manufacturers to take the lead in reducing usage of new plastic.
Commenting on the creation of the new bottles, Charlotte Ashburner, senior marketing manager at PepsiCo, acknowledged that consumers are looking for ways to make a positive difference by supporting brands that address causes they care about and that they remain mindful of the impact of plastic usage on the environment.
“We’re really proud to announce that Naked is the only current juice/smoothie brand in grocery retail that uses bottles made from 100% recycled plastic, a material that can easily be recycled. Our new bottles mean that smoothie drinkers can act in a more sustainable manner, whilst also enjoying delicious smoothies with a fruit boost throughout the day.”
The release by Naked of bottles made of “rubbish” – plastic that has been disposed of and recycled – helps to support a circular economy, turning plastic into a valuable, reusable resource while reducing carbon emissions. Designing for recyclability also reduces the chances of plastic going to landfill. Naked is inviting its drinkers to help reduce plastic waste and ensure the material they’re made from recycled over and over again, by ensuring they place them in a recycling bin after drinking.
The new 100% recycled bottles are currently available across all stockists of Naked smoothies, including Tesco, Sainsburys, Asda, Morrisons, Ocado, Boots, Booker, Spar and Nisa.