THIS launches THIS Isn’t Pork Cocktail Sausages
THIS, the UK’s leading creator of hyper-realistic plant-based products, has made its first step into the snack food market, with the launch of THIS Isn’t Pork Cocktail Sausages – available in Sainsbury’s (from 22 April).
The new product release is the latest signal of intent from THIS, who has made big waves in the sector in the past 18 months – and adds further weight to its mission to get plant-based alternatives on all traditional meat-based shelves in supermarkets.
Succulent, tender and ‘dangerously addictive’, THIS is confident consumers will struggle to tell the difference between its new offering and real meat cocktail sausages – a unique talent THIS has become famous for.
THIS has built a loyal fanbase through its commitment to creating plant-based foods just like the real thing – including its ground-breaking THIS Isn’t Bacon which thousands of meat-lovers and vegans have reportedly turned to. The smoky rashers landed THIS a Great Taste Award in 2019 – and the brand says it receives hundreds of messages from adoring fans on Instagram each week.
The announcement is the latest in a trio of new of pioneering product releases from THIS, in time for the summer – joining This Isn’t Bacon Lardons and This Isn’t Chicken Skewers.
THIS co-founder, Andy Shovel, said: “These could honestly be the most realistic-to-meat product we’ve made so far. True story: I actually keep the empty pack on my desk after I’ve eaten them all, and occasionally sniff it for a meaty fix. I gave up eating meat a few years ago, so even that crazy realistic smell brings me joy. I reckon peeps will absolutely love these.”
THIS Isn’t Pork Cocktail Sausages RRP at £2.75.