“Will Europeans ever shop the same?”
Young woman shopping for fruit juice/smoothie. Image: Shutterstock/lightpoet
On Monday 30 May at the Forum Centre of the RAI Exhibition Centre PLMA will reveal the results of a recent consumer survey conducted exclusively for PLMA by SurveyLab.
6,450 consumers from eight countries including United Kingdom, France, Germany, Spain, Italy, Poland, Sweden and The Netherlands were asked about their buying behaviour, before and after the pandemic.
The outcome provides insight in shopping activities and attitude towards brands and products, which may contribute to new insight for manufacturers and retailers alike as they focus on private label strategic development.
On the show floor, nearly 2,500 exhibitors from 70 countries will display their latest and innovative private label products. More than 40% of exhibitors offer products with a sustainable claim whether in packaging material, ingredients or sourcing. In addition, more than 30% of exhibitors offer private label products with a free from claim and/or special dietary needs and lifestyles eg gluten free and lactose free, kosher, halal, no sugar, vegetarian and vegan. The show is fully set to reflect this year’s theme “Connect. Grow. Source.”
A special attraction within the show is PLMA’s Idea Supermarket, where visitors and exhibitors can see the product ranges of more than 60 retailers from around the world, as well as the winning products of PLMA’s 2022 International Salute to Excellence Awards.
The Idea Supermarket also accommodates PLMA’s New Product Expo, displaying more than 600 new products presented by exhibitors for the first time.