Kellogg’s bows to FSA pressure

Kellogg’s has announced that it will cut the salt content of its Corn Flakes, Rice Krispies and other brands by up to a third following pressure from health watchdogs.

The company has previously delayed the reduction of salt levels, claiming customers enjoy the taste it offers. However, it has now bowed to pressure from the Food Standards Agency and campaigning health groups to change its recipes.
The FSA says the nation is eating too much salt, which carries a serious health threat. Current average daily salt consumption is 8.6g – 43% above the recommended limit of 6g.
The figure is linked to 14,200 premature deaths a year from conditions linked to high blood pressure, including strokes and heart attacks.
Kellogg’s says its decision will remove approximately 300 tons of salt a year from Britain’s diet.

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