Greiner Packaging develops yogurt packaging for men

Danone is expanding the line of yogurt products for men, which was trialled in Bulgaria. In a number of studies, Danone Bulgaria concentrated on the taste preferences of Bulgarian men in yogurt consumption. The major findings revealed that men in Bulgaria particularly like yogurt products with thick consistency, high fat content, and a distinctive taste. Natural ingredients were also sought after. These insights influenced the creation of the product line, Danone for Men, which has been a success in the Bulgarian market since summer 2013.

Greiner Packaging was commissioned with the packaging concept for Danone for Men. “The shape of the cup presented a huge technical challenge, especially with respect to the filling process. We’re glad we were able to meet these high demands,” explains Kenneth Boldog, Head of Division K at Greiner Packaging International. The cups for Danone for Men contain 190 or 370 grams.

Danone for Men fulfills the desire for high fat content in the form of a natural yogurt with five percent fat. Fresh slices of peach and real walnuts are the natural ingredients that also provide flavour. Danone for Men yogurt products are so thick that they may even be consumed with a fork. Danone Bulgaria also supports the new product line with its own specially designed refrigerators in supermarkets.

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