Fi Europe 2025: California Natural Color turns spotlights on wellness formulation

Global ingredient supplier, California Natural Color (CNC), is elevating formulation possibilities across the food, beverage, and nutraceutical sectors by showcasing its latest natural colour innovations and specialised grape seed extracts at Fi Europe (FiE) 2025.

At stand #72G48, CNC features solutions designed to meet soaring consumer demand for products free from artificial colours — a top priority for consumers, according to recent industry insights. The company is emphasising its proprietary Crystal Color Technology, a specialised format engineered for superior efficiency and vibrant hue delivery.

Crystal Color offers concentrated efficiency for clean label formulations
CNC’s Crystal Color format represents a significant advancement in natural pigment delivery, offering formulators powerful advantages in product development and logistics:

Ultra-concentration delivers 5–10 times higher colour concentration compared to traditional liquid pigments, allowing for lower dosages.

The high-strength concentration also translates directly into savings across transportation and warehouse storage, while extended shelf stability is a key features, with an industry-leading shelf life of up to five years without requiring refrigeration, the company says.

Carrier-free options are available, supporting zero-calorie formulations in use.

Visitors can engage with CNC experts to discuss strategies for leveraging these vivid, natural colours in challenging applications, including functional and ready-to-mix beverages, confections, supplements, and customised solutions for signature brand shades.

MegaNatural-BP: Clinically Backed Cardioprotection for beverages
Beyond its colour portfolio, California Natural Color highlights the health and wellness potential of its standardised grape seed extract, MegaNatural-BP.

The ingredient is validated by nine human clinical trials demonstrating significant benefits for cardiovascular support, particularly in maintaining healthy blood pressure levels. Sourced sustainably and vertically integrated from California grapes, MegaNatural-BP offers distinct formulation advantages:

• Proven efficacy: clinically validated to support cardiovascular wellness at a low daily dose (150–300mg).
• Supply integrity: ensures full traceability and quality control as a non-GMO project verified ingredient with a proprietary polyphenol profile.
• Application versatility: validated for effective use in beverage matrices.

At the stand, MegaNatural-BP is featured in samples of Antiox, a functional wellness juice, illustrating its seamless integration into beverage formats.

The California Natural Color team is available throughout FiE to collaborate with manufacturers on new product concepts, natural colour reformulations, and the strategic integration of industry-leading functional ingredients.