Coca-Cola Great Britain accepts voluntary labelling scheme

Coca-Cola Great Britain (CCGB) today announced it is adopting the UK government’s voluntary front of pack nutrition labelling scheme, which combines nutrient amounts and percentage Reference Intakes (RIs) with colour-coding to show how much fat, saturated fat, salt, sugar and energy (calories) is in a product.

Having gauged British consumers’ views on the scheme, the company has decided to introduce the new labelling on all of the brands it sells in Great Britain to help make it easier for people to make choices that support a more balanced diet at a glance whilst shopping. The adoption of the labelling in Great Britain is also consistent with The Coca-Cola Company’s global commitment to provide consumers with transparent nutrition information on the front of its packs.

Jon Woods, general manager of Coca-Cola UK & Ireland, says, “The increased choice of products available in stores today is great news for shoppers and we believe that front of pack nutritional labelling can help people choose a balanced diet. We have monitored the labelling scheme since it started to appear in-store and asked shoppers in Great Britain for their views. They told us they want a single, consistent labelling scheme across all food and drink products to help them make the right choices for them and their families. That is why we have decided to adopt it across our full range of brands.”

This is the latest in a series of actions CCGB is taking in support of the government’s Public Health Responsibility Deal and as part of its broader efforts to help people lead healthier lives. In the past 18 months, it has reduced the calorie content of Sprite by 30%, introduced a small 250ml can of Coca-Cola, Diet Coke and Coca-Cola Zero and launched Coca-Cola Life – a lower calorie cola with a third less sugar and a third fewer calories than regular cola.

The necessary supply chain changes are being made now and the new, colour-coded labelling scheme will appear on packs in-store within the first half of next year.

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