‘Naturalness is key to functional food success’

The ability of manufacturers to prove the ‘naturalness’ of their products will determine their success over the next five years, according to a new report.
Trend research by RTS Resource reveals that consumers are increasingly looking for natural products that can offer aesthetic as well as physical benefits.
“This represents a major shift in consumer thinking regarding functional foods,” says Jamie Rice, director of RTS. “We’re seeing an emerging demand for ʻnatural-functionalʼ ingredients and products, and this is likely to increase significantly over the next five years.”