Fanta Frozen comes to Europe

The Coca-Cola Company will roll out the global brand Fanta in a frozen carbonated format in Belgium, the Netherlands, France, Sweden and Denmark initially, with the support of European frozen drinks expert Slush Puppie. Further countries will follow at a later stage.

Fanta sits among the biggest beverage brands in the world and Fanta Frozen brings the brand into the fast growing frozen beverage category.

Slush Puppie will be responsible for all aspects of Fanta Frozen, from the European launch all the way through to manufacturing products under license for the Coca-Cola Company to full supply chain and equipment installations.

Corinne Thibaut, international director, cinema and leisure at the Coca-Cola Company, says, “Fanta is a huge brand for the Coca-Cola Company and due to the success of its frozen iterations in north America and Australia, it made sense for us to drive the brand in this format in Europe and reach new audiences with the Fanta brand.

“Slush Puppie is a great partner to launch this product as they have the expertise and knowledge to bring the product to market and maintain it within the market place.”