Snowbird in ‘single source’ sausage relaunch
Snowbird foods is relaunching its Gourmet range of sausages using outdoor bred, single source pig meat to ‘guarantee high quality, absolute consistency and total traceability’.
According to the London-based firm, it’s the first time such a scheme has been undertaken in the UK by a manufacturer of fully cooked and frozen sausages
A specific breed of pig raised on Red Tractor Farm Assured holdings has been selected for the operation because it delivers high meat yield, improved quality, total traceability, absolute consistency – and just the right amount of fat to enable Snowbird to make the perfect sausage, says the company.
“As sector leader in the market for fully cooked and frozen sausages, we are really excited by this move to embrace the whole food chain, with pig farmers more deeply involved in the whole process of making higher quality sausages and customers welcoming the move,” says Snowbird managing director Philip Paul. “We have worked for years to deliver the quality of products our customers want so it was a natural extension of this work to involve suppliers.”
