Provexis wades in with GB rowing team

Provexis, the life-science business that develops, licenses and markets functional food and sports nutrition technologies, has signed a new five-year deal to continue as the official supplier of sports drinks and sports nutrition for the Great Britain rowing team.

The partnership, through the newly acquired Science in Sport (SiS) division, renews SiS’s commitment to the high-performance arm of British rowing, a relationship which was launched in 2009 and which has seen the GB rowing team win 15 World Championship gold medals.

As a result of the partnership, SiS will continue to provide all of the GB Rowing Team’s senior, adaptive and top development rowers with the nutrition they require to ‘prepare, perform and recover’ in their training and competition regimes until the end of 2016.

“We are an ambitious team and know that the rest of the world will raise their game in London, so winning medals will be tough,” says GB rowing team performance director David Tanner CBE. “As host nation, and a leading rowing nation, we will be a target for the rest of the world. However, I am confident that our rowers – with our outstanding coaches and team support – are in good shape.

“Nutrition is a key part of this, and we’re thrilled to have SiS’s continued support. We have worked with them for a number of years, and they are incredibly proactive in working with our nutritionists to develop new products specific to our needs to help get the best out of our rowers.”