Britvic flat profits place focus on healthy drinks

Britvic has reported flat annual profits as health conscious consumers switch to juices, smoothies and mineral water. The company is now fighting back with a new print campaign aimed at parents to highlight its Robinson Fruit Shoots which contains no artificial flavours and colours. The preliminary results for the year ended 1 October 2006 reported […]


Anheuser-Busch launches super food drink

Anheuser-Busch has introduced the Acai Acai berry into the league of energy drinks. Discovered in Brazil the Acai berry is a small, dark, purple fruit from the palmberry tree which grows wild in the Amazonian jungles. Super energy drink 180 Blue contains guarana, red grape and blueberry juices in addition to vitamins B6 and B12. […]

Coca-Cola looks to Oasis

Coca-Cola Enterprises has launched Oasis Fusion, a new range of contemporary still water and fruit juice drinks that marks the latest extension to the growing Oasis brand. Oasis Fusion was created in response to research that revealed a growing demand among female consumers for more contemporary tasting, still fruit flavoured drinks with no added sugar. […]

Firms face challenge from health food fads

The current consumer enthusiasm for healthier eating is creating a challenge for food companies. According to a new report from JPMorgan, firms are unsure whether to continue with high margin products that are not deemed so healthy as the narrow margin wellness foods. A research report entitled Obesity: Re-shaping the food industry, says that profitability […]

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Food and Drink Technology