M&S launches super juice for heart health

Marks & Spencer has launched a new juice drink which it claims will help health-conscious consumers to lower their cholesterol. The Red Grape, Blueberry and Blackcurrant Super Juice, which has just hit shelves in the UK, is boosted by the addition of PromOat, the oat beta glucan soluble fibre ingredient from Swedish company Biovelop AB.

The new drink, which communicates its cholesterol-lowering properties on-pack, contains 0.75g of oat beta glucan per 300ml serving – providing consumers with 25% of the 3g daily intake of oat beta glucan recommended by the FDA and EFSA for the reduction of cholesterol and subsequent maintenance of healthy cholesterol levels.

“For many years now, Marks & Spencer has been at the forefront of developing products which are both healthy and tasty, and their innovative use of PromOat in this juice is a fine example of that,” says David Peters, director of sales & marketing, Biovelop AB. “Raised cholesterol and cardiovascular disease are major health issues affecting societies throughout the world. PromOat is a versatile, functional ingredient, which enables the well-recognised health benefits of oats to be incorporated into a broad spectrum of foods and drinks, thereby opening up many exciting opportunities for manufacturers and retailers to help tackle these health issues.”