Natural binding system from WILD
Flavour firm WILD says its new ‘all-natural binding system’ based on juice concentrates creates crunchy cereal bars and contains no additives – making it the first that allows for clean labelling of such products.
“Until now, manufacturers have had to use several additives when making cereal bars, and these commonly appeared on the label as E-numbers,” says a WILD spokesman. “This prompted our experts to work with a variety of juice concentrates in order to generate a basis for an innovative binder for cereals and dried fruit, enabling the finished product to have a ‘clean’ label. This approach helps cereal bar manufacturers to win over more consumers in the health-conscious sector.”
WILD says that its natural cereal binding system means that manufacturers no longer need many common additives and ingredients such as emulsifiers, fats, citric acid or sorbitol as a humectant.
